12 Keys Soulcare Offerings That Deliver Luminescence From the Inside Out (2024)

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Founded: Alicia Keys, 2020

Based In: California

Pricing: $$

Best Known For: Keys Soulcare is Alicia Keys' skincare and makeup brand. The range offers effective, inclusive formulas designed to nourish your skin and soul.

Most Popular Products: Let Me Glow Illuminating Priming Serum, Skin Transformation Cream, and It's Like Skin 2-in-1 Concealer + Tint

Fun Fact: All Keys Soulcare offerings feature an affirmation on the packaging.

Other Brands You’ll Love: e.l.f. Cosmetics, Well People, and Naturium

Golden Face Cleanser

The foundation of every skincare routine is a great cleanser. The Golden Face Cleanser is one of the gentlest face washes I've tried, containing soothing ingredients like manuka honey, chamomile, and glycerin. However, it still does an adequate job of removing every bit of build-up and makeup. While some cleansers leave your skin feeling stripped after use, this one makes my skin feel softer and refreshed. Though fragrance in skincare can be polarizing, I'm in love with the sage and oat milk scent (the brand's signature fragrance) infused into this cleanser. It's so comforting and makes cleansing feel less like a chore and more like a self-care ritual.

Let Me Glow Illuminating Priming Serum

Whether I wear makeup or not, I love for my skin to have a glowy finish. The Let Me Glow Illuminating Priming Serum helps boost my skin's natural radiance, giving me that lit-from-within look. I immediately fell in love with Golden Aura, the primer's original shade: It adds a subtle golden shine to my skin. However, the new gemstone-inspired shades, Moonstone Aura and Bronze Aura, are equally stunning. The former offers a cool, frosty finish, while the latter gives me a bronzy, sunkissed look.

Beyond the color payoff, this serum is incredibly hydrating, thanks to ingredients like squalane and rose water. It also boasts brightening and balancing benefits because it contains niacinamide, a form of vitamin B3. In other words, it's the perfect formula for my often dry, dull skin.

Skin Transformation Face Cream

Since I have dry skin, I prefer to use rich creams that pack in moisture. The Skin Transformation Face Cream is a perfect match. The gel-cream formula is incredibly lightweight and airy, but it still drenches my skin in moisture. Ceramides work to keep my skin moisturized, while hyaluronic acid helps support hydration and plumpness. The plant-based retinol alternative, bakuchiol, is also included in the formula to help improve tone and texture.

I use the sage and oat milk-scented formula (there's also a fragrance-free option) in the morning and evening, and my skin responds well to the cream. It always feels much smoother and softer after slathering on this moisturizer.

Deeply Replenishing Squalane Facial Oil

When my skin feels extra dry, I add the Deeply Replenishing Squalane Facial Oil to my nighttime routine. This formula offers everything you'd want from a facial oil–lightweight, non-comedogenic, and made with vitamin-rich oils (like prickly pear and pomegranate seed). A few drops are all you need to cover your entire face, and my skin always feels so comforted after I massage the oil all over. Not to mention, I get an unbelievable glow after I apply it.

Truly Becoming Peptide Serum

After cleansing, I treat my skin to the Truly Becoming Peptide Serum. It delivers instant hydration to my perpetually parched skin and visibly plumps. This serum can provide these benefits because it was expertly formulated with a firming polypeptide complex, multi-weight hyaluronic acid, and fine-line-reducing marine bamboo. Since introducing this into my routine a month ago, it's become a can't-miss step. After massaging two pumps of the serum onto my face, my skin looks way more rejuvenated.

Reviving Aura Mist

I like to keep a facial mist on hand to refresh my skin throughout the day. The Reviving Aura Mist is the best pick-me-up for my skin because it's made with rose water, witch hazel, and rose of Jericho. This blend is hydrating, revitalizing, and refreshing, to say the least. My skin always feels more hydrated and balanced after applying this mist.

Comforting Balm

I use every jar of the Comforting Balm until the very last drop. I first tried it several years ago, and have been singing its praises ever since. The balm can be used all over your body, so I apply it liberally from head to toe. Most often, I use it on my driest areas, like my lips and elbows. While it is a thicker formula, it melts effortlessly once it comes into contact with your skin. The buttery balm contains camellia seed oil, avocado oil, shea butter and rose of Jericho, so you know it imparts tons of moisture. This multipurpose moisturizer is enriched with a delicious vanilla scent, making it an even more addictive product to use.

It's Like Skin 2-in-1 Concealer and Tint

Keys Soulcare refers to its color-skincare offerings as "Make You" rather than Makeup, as a way to emphasize the importance of engaging with cosmetics however you see fit. To date, the brand's biggest launch in the color-skincare realm is the It's Like Skin 2-in-1 Concealer + Tint. As a skin tint devotee, I was so eager to get my hands on this product last year. It's a multi-tasking hybrid formula that you can use for spot concealing or all-over coverage. The inclusive tint spans 40 shades, and my perfect match is 350-N.

After priming my skin, I swipe the applicator brush all over my face and blend it with a makeup sponge. One layer helps even my complexion and gives my skin a soft, blurred look, but you can easily apply more for additional coverage. I also appreciate that this formula helps to hydrate and brighten—it contains squalane and niacinamide. My skin needs every bit of nourishment possible, so makeup-skincare hybrids like this skin tint are always a dream to use.

Renewing Body and Hand Wash

Not all body washes are created equal, and the Renewing Body + Hand Wash is in a league of its own. I use this multipurpose formula as a body wash, and it elevates my cleansing experience. The creamy gel becomes a luxe lather and gently clarifies my skin while depositing ample moisture. The nourishing combination of glycerin, manuka honey, shea butter, and cocoa butter is perfect for my skin type. This body wash is another offering that I use to the last drop, and I get sad once it runs out.

Comforting Tinted Lip Balm

Though I love a statement lip, sometimes, I simply want a subtle wash of color on my lips. That's where the Comforting Tinted Lip Balm comes in. This lip balm deposits a sheer wash of color and long-lasting moisture onto your lips—camellia seed oil, shea butter, and castor seed oil are present in the formula. It's available in six shades—Lucid (clear), Manifestation (bright coral), Sheer Bliss (bright strawberry), Devotion (neutral mauve), Inspiration (neutral berry), and Gratitude (warm terra cotta). Gratitude and Manifestation are my current favorites.

Sheer Flush Cheek Tint

I'm such a blush girl, so the Sheer Flush Cheek Tint stands out. Since I tend to go for warm blushes, Enigmatic is my preferred shade. However, the other seven shades are just as gorgeous, spanning colors like tangerine orange and rich berry. While the formula initially adds a subtle wash of color, you can quickly intensify the pigment by applying more layers to your skin. On top of being pigmented, this cheek tint does an exceptional job of adding dewy moisture to your skin. It's made with sunflower seed oil, vitamin E, and castor seed oil.

Gleam On Highlighting Balm

With highlighters, I prefer cream options. Lately, the Gleam On Highlighting Balm has been part of every makeup look I've done. It adds a slightly glossy glow to my skin and blends in seamlessly with the rest of my base makeup. Right now, there are two shades to choose from: Transcendence and Enlightenment (my favorite). Each balm contains moisturizing ingredients, including sunflower seed oil, vitamin E, and luminosity-enhancing amethysts.